Geofencing with Digital Marketing: Bringing Your Message Where It Matters

At NDL, we believe in marketing where your clients are – and nothing does that better than Geofencing. Geofencing allows you to target specific locations, behaviors, and even website visitors to engage with your audience in a way that traditional marketing can’t. It’s bright, it’s efficient, and it gets results. Let’s break down how Geofencing works and how it can elevate your business.

1) Geofencing by Location

Geofencing by location lets you target specific physical areas and deliver digital ads to people within those boundaries. This method works by creating a virtual “fence” around a location, and when someone enters that area, they can receive your ads.

For example, if you’re an independent insurance agent, you might want to target people at driving schools or DMV offices. This ensures you’re reaching potential clients who are actively engaging in behaviors related to driving and insurance. Whether for targeted promotions, awareness campaigns, or building relationships with people near specific locations, geofencing by location puts your message where it counts.

2) Geofencing by Data

At NDL, we understand that not all customers are created equal. With geofencing by data, we focus on the behavior and characteristics of your ideal client. By collecting five key data points about your target audience, we can deliver more precise and impactful advertising.

For instance, if you're a roofing company, we can target people whose homes have roofs 15 years or older. This means your ads reach homeowners who are more likely to need a roof replacement when they’re most likely to make a decision. Geofencing by data allows you to focus your marketing on individuals more likely to convert, increasing your return on investment.

3) Geofencing Your Website

One of the most powerful tools in digital marketing is capturing the data of people who visit your website. Geofencing for your website allows us to gather visitor data at an impressive 85% rate. When someone visits your site, we can capture their name, phone number, and email, allowing you to follow up directly.

Did you know your current website's average form fill-out rate is only 2%? Geofencing takes things a step further by ensuring you have access to valuable contact information, even when visitors don't fill out a form. This ensures that no lead slips through the cracks.

Which Option Is Right for You?

With so many ways to leverage Geofencing for your business, it can be hard to decide which is the best fit. At NDL, we specialize in helping companies like yours navigate these options to create customized, high-performing marketing strategies.

Call us today, and let’s figure out the best Geofencing solution for your business!