In the world of digital marketing, visibility is everything. Yet, many businesses overlook one of the most potent tools available: their Google My Business (GMB) profile. GMB is a free and essential platform for businesses, helping them reach potential customers directly through Google Search and Maps. However, a common mistake is businesses not posting regularly—often for weeks or months.

So, why is it crucial to post on your GMB profile weekly? And how do you think you could do it effectively? Let’s dive in!

Why You Should Post Weekly on Google My Business

1. Boosts Visibility in Local Searches

Google rewards active businesses. Regularly updating your GMB profile with posts and photos signals to Google that your business is active and engaged, which can help improve your rankings in local searches. If you want to appear higher when someone searches for products or services in your area, weekly posts are a great way to show Google you’re relevant.

2. Keeps Customers Engaged

Your Google My Business profile is often the first interaction potential customers have with your brand. Posting weekly keeps your content fresh and gives visitors a reason to engage with your business. This could be anything from announcing new products or services to promoting special deals or upcoming events.

3. Highlights Current Offers

Whether you're offering seasonal promotions, discounts, or new services, GMB posts are a great way to let your audience know what's happening. With many customers checking a business’s GMB profile before purchasing, posting your latest offers can drive more sales.

4. Builds Trust

An inactive GMB profile can give the impression that your business isn’t thriving or has closed down. Regular posts show customers that your business is up and running, building trust and encouraging them to choose you over competitors who may not be as proactive.

5. Improves Click-Through Rates (CTR)

Google posts often appear in local searches, and a well-crafted, engaging post can increase the chances of a user clicking through to your website or contacting you. By posting weekly, you increase the likelihood of converting searchers into paying customers.

How to Post on Google My Business

Posting on your GMB profile is simple, but consistency is critical. Here’s how you can do it effectively:

1. Log in to Your Google My Business Account

Go to Google My Business and log into your account. This is the first step if you haven’t set up your profile yet. Fill out all the necessary information to ensure your profile is complete.

2. Click on "Posts" in the Menu

Once logged in, navigate to the "Posts" section in the left-hand menu. You can add updates, photos, offers, and events here.

3. Choose the Type of Post

GMB offers several types of posts you can create, including:

  - **What's New**: Announce a new product or service.

  - **Event**: Promote an upcoming event your business is hosting or participating in.

  - **Offer**: Share special promotions or discounts.

  - **Product**: Highlight specific products with a description and price.

4. Write Your Post

Keep it concise and engaging. Posts can be up to 1,500 characters, but the most effective ones are brief and to the point. To encourage interaction, include a call-to-action (CTA) like “Learn More” or “Buy Now.”

5. Add a Photo or Video

Visuals help grab attention. To make your post stand out, add a high-quality image or short video.

6. Include a Link

Provide a link to your website, product page, or offer if applicable. This can drive traffic and help convert viewers into customers.

7. Publish and Monitor

Once your post is ready, hit “Publish.” Review the insights Google My Business provides to monitor its performance. This will help you understand what type of content resonates best with your audience.

What to Post on Google My Business Weekly

Not sure what to post? Here are some ideas to get you started:

- **Promote Events**: If you're hosting a webinar, in-store event, or a sale, let your audience know.

- **Announce New Products or Services**: Share exciting updates about your offerings.

- **Highlight Reviews**: Showcase positive customer reviews to build trust with new prospects.

- **Share Blog Posts**: If you’ve written a new blog, post it on GMB with a link to your website.

- **Special Offers**: Weekly deals or discounts can drive more traffic and sales.

- **Behind-the-Scenes Content**: Share what’s happening in your business, whether it’s a new project, renovations, or staff highlights.

Final Thoughts

If you’ve neglected your Google My Business profile, now’s the time to post consistently. Weekly updates can improve your local SEO, engage your audience, and increase sales. At NDL Marketing Firm, we specialize in helping businesses optimize their GMB presence and develop content strategies that deliver results.

Need help maintaining your GMB profile? Contact us at www.NDLMarketingFirm.com and let’s get your business noticed.